Cross media advertising

Cross media advertising means that you advertise the same product across different types of media. For example as I am doing the music videos along with digipak and poster this is creating a same product over a different media scale.

The music video can be released followed by an advertisement on tv followed by a poster on a bus followed by the actual product. To advertise this is what people do they have a lot of people helping them to get the message across. The more ways they cross media advertise the better the sale.

The work we are doing is crossed media and this helps us to realise that its not just about the music video its about getting the message across also. If we just produced a music video we would have to rely on people looking it up for themselves however putting it in peoples faces means that they know it exists and is out there the rest is up to the audience.

Linear V Non-linear

The type of software that I am using is Non-linear. Non-linear means you can edit different sequences and move scenes around. Linear means that you can't edit different sequences. An advantage of Linear editing is that it is simple and inexpensive. Learning linear editing skills increases your knowledge base and versatility. Non-linear software is said to be more frequently used in todays society perhaps as you can change which order you want the sequence to be played. An advantage of non-linear software is that it is fast and high quality and easy to use. Again same with the linear software. Linear software you don't need to learn a lot however with non-linear there is a little more to know.

Overall I believe the non-linear software is the best to use in todays society due to the fact that you can cut out any part of a scene or move things around. You don't need to shoot in a paticular way.

Research into media and technology

The camera I will be using to create the music video is a Sony A1 video camera. I have never used this camera before so it will be a challenge. The reason why I am choosing this camera is because I have access to this camera at college. I have researched into what this camcorder contains and reviews on this. The dimensions on this camera excluding the lens and microphone is 71 x 103 x 191 mm (excluding lens hood and microphone). The continuous recording time on these camera's is 320 min (with NP-QM91D, LCD off, HDV recording). I got this information from a website (http://www.sony.co.uk/biz/product/hdvcamcorders/hvr-a1e/technicalspecs) This website also has more information about the outputs and inputs involved with this camera. Firstly I do believe this camera is quite good and for the music video I am creating it should do a good job. When looking at reviews on this camera I have found another website where one person shared there views on this camera. Firstly the person said "in fact I would go so far as to say that the HVR-A1E is one of the sexiest looking camcorders I have ever seen. " They also said that the camera "Finished in black, the HVR-A1E is a very compact design, but not too compact that you can’t comfortably hold it and operate all the controls without the aid of a pair of tweezers like some other compact camcorders." It seems to me that the camcorder is quite easy to operate and use and it isn't difficult to access some areas of the camera. The website I used for the positive information was http://www.sony.co.uk/biz/content/id/1166605169556/section/broadcast-reviews-hdv. Another page I researched also had positive information http://www.sony.co.uk/biz/product/hdvcamcorders/hvr-a1e.

When I went on the google product search I found some very different reviews. http://www.google.co.uk/products/catalog?hl=en&q=sony+a1+camera+reviews&cid=7899181924638423063&os=reviews&ei=yGKMTuXrKcSO-AbC2f1a&ved=0CAcQ9AI. When I looked at the product star rating it came up as this.

Clearly people gave the rating mainly 5 stars however some people gave it 3 and even a few people gave it 1 star.

A review for a 3 star rating:

A review for a 5 star rating:

I think overall this camera is quite good to use and I am looking forward to using it.

I will also be using photoshop when creating my digipak and poster. I have used photoshop several times in the past and therefore I have no problem in using it again. From research in the past I have heard mixed reviews due to the fact that it is quite complicated and there is quite a lot of different areas within photoshop. This website that I found has all the pro and cons and some reviews on it. http://graphicssoft.about.com/od/productreviews/gr/Photoshop.htm. The cons of photoshop are that it is a steep learning curve however luckily I have used this before so it shouldn't be too much of a problem for me to get back into it.
This website has an in depth review on photoshop. http://www.expertreviews.co.uk/software/277663/adobe-photoshop-cs5. This has a lot of pros and cons again on photoshop again and comparing it with Photoshop cs4. Most of it is positive however the price becomes an issue. Luckily for me I don't need to pay so that isn't a problem for me.
The rating of the photoshop are as follows.

I think overall having ratings like this is very good. The fact that the features on photoshop has almost 5 stars shows that it is not boring and there is always something to do. The ease of use shows that perhaps it takes a while to get used to it but again the rating is quite good. The overall rating is 4 stars and I think for a program that is quite in depth and can be a little complicated it is a good software to use when editing my pictures.


Final cut pro 7 is what I am thinking about using for my video editing. It is a non linear software meaning that you can edit any sequence. I have never used final cut pro before therefore it will take me a while to know how to use it and pick it up.
http://www.macworld.com/article/141826/2009/07/finalcutpro7.html this website has told me the pros and cons on final cut pro 7. One of the pros being it is timesaving which is obviously what I need as a software due to the time we have to edit. However one of the cons of final cut pro is some glitches have still not been fixed due to the fact that I have never used it before I don't think this will be much of a problem for me.

Macworld Rating

4.0 out of 5 Mice, Jul 23, 2009  (this is the raiting given on this website)

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