Cross media advertising means that you advertise the same product across different types of media. For example as I am doing the music videos along with digipak and poster this is creating a same product over a different media scale.
The music video can be released followed by an advertisement on tv followed by a poster on a bus followed by the actual product. To advertise this is what people do they have a lot of people helping them to get the message across. The more ways they cross media advertise the better the sale.
The work we are doing is crossed media and this helps us to realise that its not just about the music video its about getting the message across also. If we just produced a music video we would have to rely on people looking it up for themselves however putting it in peoples faces means that they know it exists and is out there the rest is up to the audience.
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