Treatment overview

Working Title: The crow and the butterfly- Shinedown
Synopsis: There is going to be no story behind the music video. Just the three main actors performing their song. From the music video's I have analysed and the feedback that I received this is not what a lot of people look for however I like the idea of something different. My feedback resulting in creating a story behind the video and just the main singers where pretty much level headed. The music video will mainly take place in a living room with a black and white wall.
Format: I will be using the Sony A1 recording camera to create the music video using final cut to edit it.
Estimated duration: 4mins 10seconds
Intended audience: My main target audience is males and females from 17-24. My target audience also stretches to males 35-45 based on my feedback I received.
Style:  The style of my music video is going to be related to the band shinedown. No expressions just singing and perhaps a little depressing the reason for this is because even though I did want to be slightly different I also want it to relate to the band as well.
Rationale: Based on the research I have done, no matter what I can relate the video to the bands other video's because it still claims the same target audience. I want my target audience to be 17-24 and therefore relating it to a video that has the similar target audience should follow my trend.