Secondary Audience research

I went on the website for Bauer Media (http://www.bauermedia.co.uk/Brands/Kerrang/) and looked at the audience profile for kerreng just to get a more  definite answer to what my main audience is.

 This is the audience profile I found and as you can see my main audience is males between 15-35.



As I also believe that some artist in kerrang are very similar to artists in NME I have decided to research NME to see if the audience is the same or similar. (http://www.ipcmedia.com/press/nme_radio_doubles_audience_share_press_300708.html) The information I found was related to the radio however I feel that this can be used as a research basis as the music video I produce has to fit the target audience and if they listen to it on the radio then they must enjoy it.

The results about age were very similar so my target is to satisfy that age range. However it does not mention if it is males or females. However I believe my target audience is more males than females.

Along with just researching simple facts I decided to also find some pictures from concerts and analyse who is in the photo just to get a more in depth look at who my target audience are. The first band I have chosen to analyse the audience is Shinedown due to the fact that I feel that this is the music I want to do. I got this image from google. From the look of the image it is easy to tell that there are more men than women here. Which backs up my results in the other research that I have done that women are not as interested in this sort of music as men.

The next band I have had a look at is System of a Down. This is a little more heavyer than shinedown however I still like them. Again this picture mainly male. I can see one girl however this doesn't mean that girls do not enjoy this music however my target audience is clearly for all the men. Therefore I need to think more about perhaps excluding romance as most men prefer comedy or violence.

So to some up all of my secondary research my target audience are males between 25-55 by the look of the band I want to do. However despite this the band that I have chosen have made some great music videos of all sorts of genre so I think I will make my audience male but perhaps add a little more romance into it.

Secondary Audience research

As part of my audience research I have decided to search for videos in youtube related to my genre and check the statistics for whether more males between the ages of 18 and 25 watch this particular video. I have decided to do this for several videos so I don't just get a lucky video I was more precise results.
The first song I am looking over is shinedown "If you only knew" (http://www.youtube.com/watch?v=xY0HCKOmrW0&ob=av2n)
The statistics for this were as follows.



 This clearly shows that more older people like this sort of music considering that both male and females between 45 and 54 like this song.



Due to the fact that I want to be sure that it is just one shinedown song that is popular with older people I have chosen a more rock song by the same band. The song I have chosen is Shinedown "Sound of madness" http://www.youtube.com/watch?v=WGt-8adyabk&feature=related
The results are as followed.

Again clearly the band shinedown is most popular with males between 35 and 54. Both songs have also been popular with females between 13-17. This is part of my target audience however I wanted a song that perhaps people between 18-25 enjoyed also.


As I know my genre choice is rock/heavy metal I have decided to have a look at some system of a down songs. The first one I am going to take a look as is "Toxicity" http://www.youtube.com/watch?v=IJmt3dr9XYQ
The results are as followed.

Again it seems to me as more males enjoy this music rather than females I don't know whether it is because it is an all male rock band and perhaps they prefer more girl rock bands. Therefore I decided to do a song to see if more females enjoy girl rock bands prefer this.


The next song I am going to do if Paramore "Misery Business" http://www.youtube.com/watch?v=aCyGvGEtOwc&ob=av2e
The results are as followed.

As I predicted more females do like this band. I think after seeing the statistics I have decided to stick with a rock boy band rock despite the fact not many females like it.

Top 50 Music videos

Here is a link to a web page that lists the top 50 best music videos of the decade with an explanation of why they were chosen. This website shows what makes a good music video and what is best to include. In this link it has a mixture of music videos and I have realised I want to do rock genre music video therefore I  have decided to research the top rock music videos on yahoo music. http://new.music.yahoo.com/videos/7318731. The results of the most popular rock music videos were a toss up between Bon Jovi the Scorpions and David Bowie. I think the more classic rock videos have been the most successful.

Primary research

For part of my primary research I have decided to create a mini questionnaire to gain some responses to people in my target audience which are late teens/young adults. This is because as part of my secondary research I tried to find out what age groups really watch music videos I did find out that it is mainly younger people therefore this is why I have given people in my target audience the chance to fill in my mini questionnaire which did reveal that 90% of the people I asked to fill in did in fact watch music videos. Due to the fact that I am also creating a bigger questionnaire online and using facebook to publicise this and also creating a focus group I have decided only to create 10 of these questionnaires. That is why it revealed that 90% of the people did watch music videos. My questionnaire had these questions.
What gender are you?
Male            Female

Do you watch music videos?

Yes                                  No

What type of music genre are you into?

Rock       Pop    Heavy metal    Classical    Rnb     Other

What attracts you to a music video?

Song    Previous videos    Entertainment   Recommendation    Other

What makes a good music video?

 ...............................................

What genre do you look for within the music video?

Romance    Violence    Tragedy    Comedy    Other

Additional advice and idea’s about music videos and creating them

.......................................................

.......................................................

.......................................................
Six simple questions (with an additional question) just to find out what sort of music videos and genre they watch.  This did get a wide range of responses, 50% of people listened and watched rock music videos.They were also given the option to circle more than once choice therefore the numbers do not add up to 10. The gender based response was both 50/50 as I wanted to make it fair for both genders and my results.

Also most of the people I asked liked the genre of romance and comedy. A few people liked the genre of violence. However I think based on this research I am going to chose rock and make the genre either romance or comedy or even a bit of both.

I have made another questionnaire on google which I have emailed to several people and posted on facebook. I am waiting on a decent amount of replies before analysing however the questions in this questionnaire are. What gender are you? What age range are you? What genre of music do you listen to? What was the name of the last music video you watched? What do you look for within a music video? What genre of music video do you prefer?

The results that come back from this questionnaire will determine exactly what I do or include within my music video. I had 26 responses which was quite disappointing considering the fact that I left it on a forum and published it to facebook. Out of the 26 responses I got back 16 females answered my questionnaire and only 9 males answered it. Which again was disappointing due to the fact that I wanted even responses but I suppose that it quite difficult in a questionnaire.

I wasn't surprised with the results I got back from this question. As I posted it to facebook I knew the age ranges would be close to mine. I don't really have many older people on facebook apart from close family. I asked this question simply for finding out what age ranges like rock music which I will post later.



For this question I just wanted people's likes. I know I want to create a rock music video but I just wanted to see what music people do listen to. I was quite pleased to the that rock is a popular genre of music to listen to and as I am choosing the genre rock I am very happy with that.






This question was included just so I could see what people like about music videos and what they expect to see. Clearly they picked the song however story was a popular one and it seems to me that including a story whilst the song is playing is a good idea.

This question has not made my decision any easier. 9 people said they like the genre of romance and 9 people chose all of above. I think they might of just clicked that rushing as one of the main problems with questionnaires is its not always valid however I think I might include within my video all the above apart from horror. Try and get a little bit of everything in my video.


Overall I feel that with the research I have gained I will stick to a rock music video but maybe consider the fact that compared to my secondary research women do enjoy rock music too so I need to perhaps satisfy everyones needs. When looking at my results collectively in a table women did pick rock music.
This is what my spreadsheet looks like when filtering just women and rock.


So this backs up my results that 7 females favorite genre of music is rock and I can think about both the females and males now.

Analysis of digipaks

This is a digipak and a digipak is a covering for a cd. Instead of using a cd case people have started using a digipak. A digipak has between 4 to 8 sides. This digipak has 4 sides to it. I believe that the colours on this digipak are very good and go well together. The front cover with the picture of the guitar is nice a simple and goes well together with the colour contrasts. The name on the front in black and white really stands out and is obviously in a different way to advertise that this is the name of the band. I also feel that the shadowing around the guitar shows that the picture has been captured in a realistic sort of way.






This is font I found that was the closes to the name of the band on the digipak. I feel this is a nice font to use and is very again simple. What I have realised when analysing music promotion pages and when looking at digipaks is that everything is so simple that it makes it really nice compared to if it was complicated it might not look as good.




This digipak has the same colour contrasts and again is simple. It contains the title and artist and is not overcrowded with words or pictures. The idea that it has no picture on or in this digipak is a bit different to what I have seen before. I think that they are attracting the audience with the colour instead of images. The typography used on this digipak is again simple. Nothing too fancy just plain and I have realised when I analyzed both digipaks so far it has not had a lot of mess or things that don't need to be there. In comparison with the other digipak this one can be classed as a little boring I think the idea of a picture included breaks up the colours and words. The idea that the colour is bright orange and the groove I think is to show a link to basically get in the groove and be happy or something like that.

This digipak again is not over crowded and still simple yet it looks presentable. The idea that the colours have been blended from black to red is a good idea. The way the title has been presented with a logo picture is fascinated and unusual. I think when presenting my digipak I am keeping mine simple as I believe that it the way the record company/design company like it anyway.

Analysis of magazine promotion page

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_nbr_xpGyqirpecElPibMRBgS3fsqaQEZYoSbjxnr5RiO4em8eS_JvUckF45OSjO7hNoITcWEyMOAyQr7Nk2jlprhU_dYMLCSpj80iA5wINBaTia4si7NyxmbfCKsGjworFz4ceu9Gc/s1600/9104025f_md.jpeg.jpg

This promotion page is firstly very bright and very colourful. The colour contrast match nicely and really attract you to the promotion page. The picture on the front highlights who the main person is. The picture takes up the whole page and the text comes across the page. The text is very attractive and makes me want to read it. Some of the front covers I have seen I am not attracted too. I believe that the writing underneath the name of the artist is very tough to read. I think the idea of the writing being in the same font as the main title is not right. I feel that it should be a different font to highlight different things. I completely understand that the font is suppose to be consistent however even maybe a different font colour would make it easier to read. I realise that when I create my music poster I should include the name of the songs on the page just to highlight what is on my cd. In the bottom left hand corner there is a cd image to show what the front cover looks like. I like the fact that it uses the same picture for the promotional page as well as the cover of the cd.

                                                      


Firstly I love the colour contrasts for this poster. I feel the back ground with red and white writing goes very well to make it stand out. In comparison with the first poster I annotated this one is a lot more simple and easier yet really does stand out. I like the idea that they have mixed the name of the band with the title of the album. I believe this is a very good idea and it contrast each other nicely. I believe the picture is nice and simple yet it stands out so people will be more attracted to it. The fact that the picture is at the bottom shows that they didn't want all the focus on the image where with the other poster I think because she had the image overtaking the page. Clearly this poster shows that it is all about the writing and not the picture. I like the idea that they have included a quote on the poster which is obviously what some people think about it. I like the idea that they have centered the text and kept it tidy instead of things all over the place. In the bottom left and write hand corner they are also promoting the website as well as the album. I really like the way this poster is. Simple easy and catchy.

I love the colour contrast with this poster I believe that the colours are again simple and attractive. The idea that there is a bright yellow ball in the middle of the page really attracts people to this. In comparison with the first poster I annotated I feel that this one again is more simple. I believe that I don't need to make a complicated poster with lots of things on I feel that I could just make a simple poster like the second one I annotated and this one and still make it look good. I have realised when annotating all three posters that they are very similar with what they put on the posters. "Out now/(date)" I realise that all posters include a date when it is out therefore I know I need to do this. With this poster I like the way the colours change from light to dark and how at the lighter part at the top the title proper stands out despite the fact that the name of the artist is also in a light white colour. I really love the fonts in this poster I think again its simple and stands out. I feel when creating my poster I will do something simple instead of clogging up the page with lots of writing and exotic fonts. I also understand that its best to include a website as all three posters I have annotated include a website at the bottom of the page. They also have a logo on the posters which shows the record label the artists are with therefore I shall include that too.

Analysis of music Videos

Firstly I believe that music videos must have a connection with the song. Not just a random video to go along with the song.
http://www.youtube.com/watch?v=xY0HCKOmrW0&ob=av2n

This song is my favorite Shinedown song. However I feel the video is quite connected to the song. Apart from the lip syncing being in time the video behind the song has no meaning with it. I feel that the idea of them being on a tall building is very good however when they sing "It's 4.03 and I can't sleep" it's daylight so I think this has ruined the video slightly.
 I also think they could have done so much more with this video.

The main shot types used in this video is medium close up and wide shot along with a few long shots and medium shots. I think the reason for this is because its a romantic song and they want you to connect with the song.




I like the idea of the wide shots being used as you can see the background and the tall buildings look great. There are a couple of extreme close ups to see people expressions, or what they are doing with their hands etc. Clearly the genre in this music video is romance you can tell that from the song and the way the video is portrayed.

The props used in this video is mainly the band instruments but also there are red petals and letters along with bubbles.

It seems like this video may be expressing the feelings between a man and a women but then you see the little girl and then you may think it could be between families or maybe someone has left their family.



The lighting in this music video is very low key. I believe this is to show us its a personal video maybe a sense of feeling alone or lonely.

The costumes used in this video are mainly to distinguish men and women as this is a particular love song. I also believe that their isn't much mise en scene in the video as its set on a high building and all you mainly see is the background of buildings people and pigeons. When the band are singing and you see them singing it is diagetic, however when you see the actors in the music video it becomes non diagetic as you can't see them singing. Most music videos are like this as you get a feel for the video as well as them singing. Overall I feel there is a lot that could be changed in this video however the song is still great!


I decided I wanted to analyse some old rock music. I thought as Queen are one of my favorite bands I might as well choose a video to analyse. The reason why I chose this song is because based on other research people did say they liked comedy music videos and I personally think this video is very funny.


I firstly believe that this video is very random and switches between guys dressed up as girls to a random "swan lake" type routine. I think it's about very stressed women (mainly Freddie) and they want to be free from tidying up and want to be men perhaps? I know from research in the past that back in the day women did all the work. This video is very stereotypical, however Queen were an amazing band and could pull it off!

Most of the shot types in this video are long shots I think to see what they are wearing. Also there are close ups personally I think they use this to show Freddie's mustache and to highlight that they are men.

The sound in this video is all diagetic you see Freddie singing all the way through it apart from the instrumental part. This one of the only few videos in which I have seen something like this. As I said I have about the previous video most of them don't bother lip syncing to the whole song. The lighting switches through this video its high key when the men are dressed up as women but low key when it comes to certain parts I feel this is because they want to highlight key parts of the setting. But the high key its all bright and you can see pretty much anything.  Overall I believe this music video is great and even though at the time it was weird to see rock artists dressed up as women the video is still brilliant.


The reason why I chose this song to analyse is because I feel the music video goes very well with the song and I do enjoy country music also.

Unfortunately the main problem I do have with this video is that the blonde girl is a bit of a "geek" and towards the end she changes herself to get what she wants really the moto shouldn't be you get what you want if you change your looks it should be promoting people for whoever they are, clever, thin, fat. People should accept you for who you are.

With music videos like this there is always a cute guy that two girls are arguing over or want. One of the girls is clearly suppose to be prettier and popular than the other girl who is suppose to be portrayed as a less popular girl. Towards the end she gets what she wants. I feel that this can be classed as stereotypical as the blonde gets what she wants and the brunette is branded as evil.

Also the "geeky" girl is wearing more cover up clothes where the brunette girl is wearing more skirts and low tops. Again this is to portray the difference in girls.

The camera shots used in this video are long and wide shots to see the writing on the paper when they talk to each other through the window. Again the reason for the mixture of shot types is to identify different things throughout the video for example when she takes of her glasses its a key moment in the video so they use a close up to identify this, and when she walks in the dance its a long shot to see her dress and how different she looks along with a wide shot to see peoples expressions that are at the  party.

The lighting again switches from low key to high key again to show different times of day and maybe to highlight key parts in the scene. The sound again is like the first video I analyzed some non diagetic and some diagetic. Again to show more of a story behind the video and perhaps to advertise she is the main girl in the story. This is a typical teen love story and that is why I love it I think lots of girls have been in the position of Taylor Swift in this music video.

A2 Media

For my A2 media coursework I have decided to create a music video along with a digi pack and magazine page promoting the video. I have decided to do this on my own due to the fact I am an independent person and enjoy completing tasks to my deadlines and not to others satisfaction. For the research I have decided to create a questionnaire and graphs to show my results but also a focus group to get a few more rough ideas. With the focus group I shall ask and show them a small selection of music videos and get them to analyse the good and bad points. I will also be showing them previews that I want to include in my actual video and asking them for my feedback. I feel this is a good way to get some ideas. For the secondary research I shall have a look at other music videos and read up on reviews. I have designed my own schedule of what I will stick to whilst completing this task.

Primary and secondary research into similar products:

Questionnaire: Completed by Tuesday 27th September

Focus group: Completed by Friday 14th October

Secondary research: Completed by Tuesday 26th  September

Graphs and annotation: Completed by Friday 30th September

The other things that I must research will be completed by the 14th October.

Another part of my coursework is production. I feel that as I go along through my research I shall outline my initial ideas therefore one stage of my production shall already be completed by the 18th October.

For my production schedule I have decided to get all the work done before the 16^th December preferably finishing it the week before.

Script: Completed by Friday 7^th October

Shot list: Completed by Wednesday 12^th October

Story boards: Completed by Friday 14^th October

Costume sketches: Completed by Friday 21^st October

Lighting tests/test shots: Completed by Monday 24^th October

Call sheets: Completed by Friday 28^th October

Shooting schedule: Completed by Monday 21^st November

Logs sheets: Completed by Wednesday 23^rd November

The ancillary tasks will be completed by around the end of December due to the fact that as I work in editing my video I shall perhaps use similar shots for the digi pack and even the magazine page.

I am hoping to get all my evaluation and feedback done by January the 15^th giving me 5 days to look over and see if I want to add bits.