As I also believe that some artist in kerrang are very similar to artists in NME I have decided to research NME to see if the audience is the same or similar. (http://www.ipcmedia.com/press/nme_radio_doubles_audience_share_press_300708.html) The information I found was related to the radio however I feel that this can be used as a research basis as the music video I produce has to fit the target audience and if they listen to it on the radio then they must enjoy it.
The results about age were very similar so my target is to satisfy that age range. However it does not mention if it is males or females. However I believe my target audience is more males than females.
Along with just researching simple facts I decided to also find some pictures from concerts and analyse who is in the photo just to get a more in depth look at who my target audience are. The first band I have chosen to analyse the audience is Shinedown due to the fact that I feel that this is the music I want to do. I got this image from google. From the look of the image it is easy to tell that there are more men than women here. Which backs up my results in the other research that I have done that women are not as interested in this sort of music as men.
The next band I have had a look at is System of a Down. This is a little more heavyer than shinedown however I still like them. Again this picture mainly male. I can see one girl however this doesn't mean that girls do not enjoy this music however my target audience is clearly for all the men. Therefore I need to think more about perhaps excluding romance as most men prefer comedy or violence.
So to some up all of my secondary research my target audience are males between 25-55 by the look of the band I want to do. However despite this the band that I have chosen have made some great music videos of all sorts of genre so I think I will make my audience male but perhaps add a little more romance into it.
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