Primary research

For part of my primary research I have decided to create a mini questionnaire to gain some responses to people in my target audience which are late teens/young adults. This is because as part of my secondary research I tried to find out what age groups really watch music videos I did find out that it is mainly younger people therefore this is why I have given people in my target audience the chance to fill in my mini questionnaire which did reveal that 90% of the people I asked to fill in did in fact watch music videos. Due to the fact that I am also creating a bigger questionnaire online and using facebook to publicise this and also creating a focus group I have decided only to create 10 of these questionnaires. That is why it revealed that 90% of the people did watch music videos. My questionnaire had these questions.
What gender are you?
Male            Female

Do you watch music videos?

Yes                                  No

What type of music genre are you into?

Rock       Pop    Heavy metal    Classical    Rnb     Other

What attracts you to a music video?

Song    Previous videos    Entertainment   Recommendation    Other

What makes a good music video?

 ...............................................

What genre do you look for within the music video?

Romance    Violence    Tragedy    Comedy    Other

Additional advice and idea’s about music videos and creating them

.......................................................

.......................................................

.......................................................
Six simple questions (with an additional question) just to find out what sort of music videos and genre they watch.  This did get a wide range of responses, 50% of people listened and watched rock music videos.They were also given the option to circle more than once choice therefore the numbers do not add up to 10. The gender based response was both 50/50 as I wanted to make it fair for both genders and my results.

Also most of the people I asked liked the genre of romance and comedy. A few people liked the genre of violence. However I think based on this research I am going to chose rock and make the genre either romance or comedy or even a bit of both.

I have made another questionnaire on google which I have emailed to several people and posted on facebook. I am waiting on a decent amount of replies before analysing however the questions in this questionnaire are. What gender are you? What age range are you? What genre of music do you listen to? What was the name of the last music video you watched? What do you look for within a music video? What genre of music video do you prefer?

The results that come back from this questionnaire will determine exactly what I do or include within my music video. I had 26 responses which was quite disappointing considering the fact that I left it on a forum and published it to facebook. Out of the 26 responses I got back 16 females answered my questionnaire and only 9 males answered it. Which again was disappointing due to the fact that I wanted even responses but I suppose that it quite difficult in a questionnaire.

I wasn't surprised with the results I got back from this question. As I posted it to facebook I knew the age ranges would be close to mine. I don't really have many older people on facebook apart from close family. I asked this question simply for finding out what age ranges like rock music which I will post later.



For this question I just wanted people's likes. I know I want to create a rock music video but I just wanted to see what music people do listen to. I was quite pleased to the that rock is a popular genre of music to listen to and as I am choosing the genre rock I am very happy with that.






This question was included just so I could see what people like about music videos and what they expect to see. Clearly they picked the song however story was a popular one and it seems to me that including a story whilst the song is playing is a good idea.

This question has not made my decision any easier. 9 people said they like the genre of romance and 9 people chose all of above. I think they might of just clicked that rushing as one of the main problems with questionnaires is its not always valid however I think I might include within my video all the above apart from horror. Try and get a little bit of everything in my video.


Overall I feel that with the research I have gained I will stick to a rock music video but maybe consider the fact that compared to my secondary research women do enjoy rock music too so I need to perhaps satisfy everyones needs. When looking at my results collectively in a table women did pick rock music.
This is what my spreadsheet looks like when filtering just women and rock.


So this backs up my results that 7 females favorite genre of music is rock and I can think about both the females and males now.